Now, let’s go over a few things . . .

• rules

94twentycrowdfund is a collective of artists and fans committed to bringing country music projects to life. In supporting these projects, we ask you to abide by these simple rules.

  • Projects must create something to share with others.
  • Projects can’t mislead people or misrepresent facts. Creators should be honest about what they plan to accomplish and clearly present their intentions.
  • Projects can’t involve any of the following:
    • Offensive material (e.g., hate speech, encouraging violence against others, etc).
    • Offering alcohol as a reward.
    • Offering financial, money-processing, or credit services
    • Political fundraising.
    • Pornographic material.
    • Resale. All rewards must have been produced or designed by the project or one of its creators
    • Drugs, nicotine, tobacco, vaporizers and related paraphernalia.
    • Weapons, replicas of weapons, and weapon accessories.

    If your project involves something illegal, heavily regulated,or potentially dangerous and it is not on this list, please contact us before starting your project.

• promote your project

Projects can attract support from all over the web. But for most, support will come from the people you know – your fans. You want to get people excited about your project and make them feel a part of it. When making your project goals and incentives, consider the fans and supporters that you already have. What would they identify with?

• know your audience

One key factor that will determine the success of your campaign is how well you know your audience. Whether you have 1,000 or 30,000 followers, it’s important to know who you’re speaking to. Understanding this will help you deliver your message in a way that’ll resonate with your fan base.

How do you find out who your audience is? Leverage your analytics! As an artist, you are your own brand. That being said, if you haven’t converted your social media profiles to business accounts, we strongly recommend doing so. Having access to your analytics will provide you with invaluable information about your followers, which can make you a better communicator.

Think about the largest groups within your fan base. For instance, are you popular among . . .

  • Women between the ages of 18 and 40?
  • Men between the ages of 30 and 50?
  • Nashvillians? How about New Yorkers?

Also, consider the time of day your posts get the most engagement. If you publish a post at 10 AM EST, but most of your followers live in LA, odds are that hardly anyone will see it (it’s only 7 AM in California). This is information that you need to know so that you can deliver effective messages to your audience.

Long story short—know your audience so that you know what to say, and when to say it.

• be engaging

Announce your project. Send an email to your close friends and family so they can be the first to pledge. You don’t want to overwhelm people with e-blasts, but make sure you update your fans throughout your project’s campaign. Set up a computer at gigs to make it easier for fans to join your email list or contribute to the project directly.

Next, share the project on social media. You don’t necessarily need a profile on every social media platform, but the wider your reach, the better. Choose the platforms where your fans and potential supporters are most likely to be found. Keep in mind your marketing and content strategies as well.

Once you’ve selected your platforms, the key is consistency. Think about how many social media posts you see on a daily basis. A lot, right? It would be nearly impossible to remember every single piece of information you’ve found on Instagram, Facebook, Twitter, etc. This is why it’s so important to talk about your campaign regularly. While your project is live, let supporters know as you reach funding milestones. Ask them to help you spread the word. Customizing your promotion to take advantage of each platform’s unique features can help! Don’t forget to remind your fans of the incentives they can receive for their support.

In general, interacting with your social media followers is one of the most important things you can do to build your brand and bolster your campaign. At the end of the day, people like to feel heard and appreciated — let them know that you see them and that you’re listening! This means responding to fans (replying to comments, liking their posts, etc.), especially when you are asking something of them. If you notice that certain questions come up often, consider adding the answers to your project’s FAQ. Fan engagement separates successful campaigns from low-earning ones

After you’ve sent out emails and posted to social media, you can follow up with people individually. A personal message can be a very effective way to let a fan know about your project. Highlight things about the project you think they might like. Never underestimate the power of word of mouth!

• be creative

You don’t have to take a cookie-cutter approach to promoting your campaign—have some fun with it! We’ve found that artists who put their personalities into their promotions have more success than those who don’t. For instance, one of our artists told people to check out her campaign by writing a song. This was a unique and funny way to raise awareness about her initiative while showing off her talent.

• be upfront

This is the part where you ask for the contributions. It’s important to be clear and direct with your followers about what you want them to do. Rather than saying “Go support my music,” try “Visit the link in my bio to contribute to my campaign” or “Swipe up to learn about my incentives.” That way, fans know exactly how to do what is being asked of them. Removing ambiguity from the equation gives people one less reason to remain on the sidelines.

• keep your fans in the loop

Once your project is successfully funded, keep fans updated on your progress. The story of your success shouldn’t end after you embark on your tour or ship your album. Share reviews, press, and photos. Make sure everyone gets the incentives they were promised!

There’s no way of guaranteeing crowdfunding success, but by studying successful projects and the strategies that have worked for others, you can certainly maximize your chances. The results you get are proportional to the effort and attention you put into the platform and your own fundraising efforts on and offline.